SMOKEY BEAR'S 60TH BIRTHDAY
Smokey Bear gets a hand in blowing out the candles on his 60th birthday cake during a birthday party hosted by the Advertising Council, USDA Forest Service and the National Association of State Foresters at Universal Amphitheater in Universal City, Calif. Although there has been a 62 percent reduction in wildfires over the 60 years, this year over 5.5 million acres have been lost to wildfires, making Smokey Bear’s message more critical than ever. From left, Ashley Gomez, Smokey, Noah Linier, Roger Luther and Mark Evan. Photo/The Advertising Council, Susan Goldman.